Free Facebook Marketing Mastery Course (Meta Ads)

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Module 1: Introduction to Meta Ads

1) What is Meta Ads?
2) Meta Ads vs. Google Ads – Key Differences
3) Business Goals Meta Ads Can Solve
4) Types of Meta Platforms (Facebook, Instagram, Messenger, Audience Network)

Module 2: Setting Up the Foundation

Business Manager Overview
Creating and Verifying a Business Manager
Setting Up Ad Accounts
Adding People, Partners, Pages, and Pixels
Meta Payment Setup and Billing Methods
Understanding Business Settings, Roles & Permissions

Module 3: Meta Pixel, Conversions API, and Events

What is the Meta Pixel and Why It Matters
Installing Pixel (Manually, GTM, CMS like WordPress, Shopify)
Standard vs. Custom Events
Testing Events with Meta Event Manager
Setting up Conversions API (manual and partner methods)

Module 4: Campaign Structure Deep Dive

Campaign → Ad Set → Ad Hierarchy
Choosing the Right Objective (Sales, Leads, Awareness, Traffic, Engagement, App Installs, etc.)
Understanding Advantage Campaign Budget (CBO) vs. ABO
Placements – Manual vs. Advantage+ Placements

Module 5: Targeting Mastery

Core Audiences (Demographics, Interests, Behaviors)
Custom Audiences (Website Visitors, App Users, Video Viewers, etc.)
Lookalike Audiences (1%, 2–10%, Value-Based)
Retargeting Strategies
Exclusion Techniques for Better Performance

Module 6: Creative Strategy & Copywriting

Ad Formats (Single Image, Carousel, Video, Collection, Instant Experience)
Best Practices for Image and Video Ads
Ad Copywriting Frameworks (AIDA, PAS, FAB)
Call-to-Actions – Choosing the Right One
Testing Creatives: Hooks, Visuals, and CTAs

Module 7: Lead Generation & Conversion Ads

Instant Forms – Setup and Optimization
Customizing Lead Forms (Intro, Questions, Privacy, Thank You Screen)
Redirecting to Landing Pages vs. On-Facebook Lead Forms
CRM and WhatsApp Integration
Lead Nurturing Tactics (Email, WhatsApp, Call flows)

Module 8: Ecommerce & Sales Campaigns

Advantage+ Shopping Campaigns (ASC)
Catalog Setup and Product Feed Creation
Retargeting Abandoned Carts
DPA (Dynamic Product Ads) Strategy
Seasonal Sale Promotions & Offers

Module 10: Analytics & Optimization

Module 9: Remarketing & Retargeting
Creating Custom Audiences for Retargeting
Funnel-Based Retargeting Strategy (TOFU, MOFU, BOFU)
Video View Remarketing
Retargeting with Offers, Testimonials, Scarcity
Understanding Ads Manager Dashboard
Key Metrics: CTR, CPM, CPC, CPL, ROAS, Frequency
Split Testing (A/B Testing)
Scaling Strategies (Vertical vs. Horizontal Scaling)
Creative Fatigue and Refresh Strategy

Module 11: Troubleshooting & Policy

Why Ads Get Rejected
Meta Ad Policies (Restricted Content, Personal Attributes, Before/After)
Disapproved Ads: Fixes and Appeals
Ad Account and Business Manager Ban – Recovery Tips

Module 12: Advanced Strategies

Using UTM Parameters & Google Analytics with Meta
Landing Page CRO for Meta Ads
WhatsApp Funnel Ads with Custom CTAs
Offline Conversion Tracking
Running Ads in Vernacular (Regional) Languages